Bright Mites, Big City – this futuristic animation film by Mate Steinforth illustrates the development and destruction of a mite population in only 60 seconds. Enough time for cameos of Hello Kitty bobby pins, bright red lollipops, and – tadah!! – the Vorwerk mite blaster Tiger VT265. And for those who skipped their German classes: “Stadt der Milben” means “Mite City” and “Mehr Saugkraft. Weniger Mitbewohner” reads “More vacuum power. Fewer roommates”!
 

Client: Vorwerk & Co. KG, Wuppertal
Head of Marketing Vorwerk Kobold: Felix Withöft

Agency: Kolle Rebbe, Hamburg
Creatives: Thomas Knüwer, Dennis Krumbe, Stefan Wübbe
Producer: Bey-Bey Chen
Account: Jan Kowalsky, Jessica Gustafsson

Production Company: Sehsucht Berlin GmbH & Co. KG
Director/Creative Director: Mate Steinforth
Design: Mate Steinforth, Christian Zschunke, Ronny Schmidt, Jonas Littke
3D Artists:
- Hannes Weikert (Lead)
- Christian Zschunke (R&D, Environment, VFX)
- Ronny Schmidt (Modeling, Animation)
- Philipp Brömme (Animatic, Look Development, VFX)
- Helge Kiehl (Modeling, Animation, Shading, VFX)
- Chris Hoffmann (Modeling, Animation, Shading)
- Philipp Rudler (Animation)
Compositing: Sebastian Nozon, Christina Agapitou
Producer: Christian Gemeiner

Music: Supreme Music, Hamburg
Audio-Mix: Studio Funk, Hamburg

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MAKING OF

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