Biking is not a picknick if you‘re sharing the road with a distracted driver. Our animation shows the dangers of texting while driving.

Messaging on his phone, our car driver doesn‘t pay attention to the traffic lights and oversees a pedestrian at a crossing. Distracted by the messages, he drives incautiously and runs into a young woman riding her bike. He calls an ambulance to take care of her injuries. In a parallel world in which the car driver does not text and drive he travels safely around the world. Our message is clear: 

Save a Life. Don‘t Text and Drive!

 

Production: Sehsucht Berlin GmbH & Co KG, Berlin/Germany

Direction: Mate Steinforth
Lead Artist: Helge Kiehl
2D/3D Artists: Helen Hyung Choi, Dominic Eise, Remo Gambacciani, Mette Ilene Holmriis, Alexander Walker, David Weidemann, Christian Zschunke
Styleframes: Mate Steinforth, Ronny Schmidt
Producers: Lars Wagner, Christina Geller

Music: Von Sallwitz Sound Architecture

Software: Cinema 4D, Octane, After Effects

The 3D animation is set in a very graphical, cubistic world. The style is defined through geometric shapes and a warm colour palette.

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Initial Look Development / Production Frames