It takes only 8 seconds but it means to express a lot. For those of you whose school French has evaporated over the years, let's put it like this... The future is hard to predict but easy to imagine. Which is the motto of the Audi Talent Awards taking place in Cannes each year, honouring young talents in the disciplines of art, design, film and music. When creating the event teaser we stuck to the motto by a great contemporary designer: all you need is less.

Client: Audi France
Product: Audi Talents Awards 2012
Agency: Fred & Farid, Paris/France
Creative: Julien-Pierre Mallet
AP: Koniba Pléah
Production: Sehsucht Berlin, Berlin/Germany
Directors: Mate Steinforth & Helge Kiehl
3D: Mate Steinforth, Helge Kiehl, Hannes Weikert
Compositing: Helge Kiehl
Producer: Christian Jacks
Sound Design: David Kamp

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